I handle your content needs, so you can focus on the work that only you can do.
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Hey there, I’m Abby! I’m a blogger, marketer and copywriter with 15+ years of experience across the music and publishing industries, faith-based content, and the nonprofit world.
Now I support content-driven brands and bloggers like YOU by managing the day-to-day execution for their website, email, and content promotion.
If you need consistent, creative support that you keeps you on track and in front of your audience, you’re in the right place.
Who this is for
We should work together if you:
- Run a content-driven brand or blog with regular posts, resources, or emails
- Know consistency matters, but don’t have the time or energy to handle the details
- Want experienced help behind the scenes of your website, email platforms, and SEO tools
- Prefer clear scope and systems for results you can rely on
P.S. – This is not the best fit if you’re looking for you’re looking for social media management or video creation.
WAYS WE CAN WORK TOGETHER
I currently offer 3 different packages depending on your needs.
WEbsite and blog management
Perfect for brands and bloggers who publish content regularly and need reliable support inside their website.
Package includes:
• Formatting, editing, and publishing your site content
• On-page SEO implementation (headings, metadata, internal links, etc)
• Image optimization and light Canva graphics
• Updating and optimizing existing content
• Proofreading and quality checks before publishing
Your content gets published, optimized and maintained consistently — without you having to log into WordPress.
Email marketing support
Great for creators and brands who want to stay connected to their audience, without managing email execution each week.
Package includes:
• Writing and scheduling one weekly email newsletter or campaign
• Formatting and email setup in Flodesk, MailerLite, Kit, or Mailchimp
• Basic automation setup and support (welcome sequences, lead magnet delivery, simple nurture flows)
• As-needed list organization and cleanup
• Includes up to 10 hours/monthly
Your audience stays active and engaged with your content, without another recurring task on your plate.
Your Writing VA
Have a checklist of copywriting needs? Book me for a few hours monthly to tackle it for you! Simply provide your list of your content needs at the start of the month and we’ll make it happen.
Hours must be used within 30 days of purchase + include edits. Minimum of 5 hours/month required.
Here are a few ideas for using this service:
• Writing a new blog for you brand
• Updating your website copy
• Creating monthly social captions
• Writing Pinterest pin descriptions
• Repurposing podcasts into blogs
• And more!
No video creation, DM management, or engagement included.
“We love having Abby on our team! I appreciate her attention to detail and work ethic. I trust her fully to manage the projects and clients she’s tasked to. She knows exactly what to do and she does it with great professionalism.”
“Thank you so much for all you’ve done for me these past 3 months. It’s helped me so much in just narrowing down all my thoughts and ideas into one place and just making the verbiage crystal clear and straight to the point. It’s been very helpful. I appreciate it!”
“Running three storefronts, a warehouse, and an online store can be chaos. Decision fatigue happens often. Abby is such a light for my company and always has fresh ideas and content. She pays attention to my brand and writes things in a way that matches my customer audience. Highly recommended.”
Tools & Experience
I regularly work inside tools like WordPress, Squarespace, RankMath, Google Search Console, Google Analytics, Flodesk, MailerLite, Kit, Mailchimp, Canva, Tailwind, Metricool, Asana, Notion, Airtable, and more! Wondering about a certain platform? Just ask!
ready to get started?
How it works
Reach out at the form below and let me know what service you’re interested in! You’ll hear back from me in a flash.